IT and UCM Launch Web Rebranding Initiative
Information Technology and University Communications and Marketing are partnering to rebrand all university websites, a project that will include the implementation of standardized web templates and a content management system that will allow the delivery of real-time, dynamic web content.
The project stems from a presidential initiative to standardize the look of all USF websites, a process that includes establishing a universal web content management platform that will enhance and simplify the process of posting and publishing content on the usf.edu website. The project is referenced in both the IT and the UCM strategic plans.
Kathleen Long, director of web services, and Stephanie Harff, chief of operations for UCM, have developed a project charter outlining the general details of the project, and are currently developing a business case that will provide more specific details.
The project charter and the business case will be presented during the project kickoff meeting in July. Upon approval by vice presidents Michael Pearce and Michael Hoad, the project will commence.
IT and UCM will provide monthly progress reports via Inside USF, and will also provide project updates via IT’s Facebook Page and Twitter Feed. IT and UCM also plan to host a series of workshops on topics such as developing content for websites and using content management systems.
In the meantime, all colleges / divisions are encouraged to keep their websites up-to-date, and to begin the process of carefully editing and organizing all web content in preparation for the content migration.