"Happiness Machine" Visits USF

The Coca-Cola Company surprises students with give-aways as part of its Open Happiness campaign.


                                                                                                       Video credit: Danielle Barta | USF News 


By Danielle Barta

USF News


TAMPA, Fla. (October 19, 2011) – University of South Florida students confronted a new Coke machine in the middle of the Marshall Student Center last week, but were surprised at what they got for their buck.

In addition to a 20 oz. soda, the machine dispensed t-shirts, flowers, oversized sunglasses, pizza, cup cakes, gag gifts and other items. The event was part of Coca-Cola’s Open Happiness campaign, which has been taking place at colleges across the country.

On Oct. 12, the Coke machine was set up in the student center’s atrium, along with a small trailer that hid what was inside. At 11 a.m., the machine was opened for business.

After the first couple of students got their soda and gift, more students crowded around the machine as more dollars were fed in. Giggles and laughter erupted as each new surprise gift appeared. A gloved hand literally poked out from the machine and handed items to the students.

The Coca-Cola Company’s “Happiness Machine” made its first appearance in January 2010 at St. John’s University. Coca-Cola posted the video on YouTube while posing the question: “Where will happiness strike next?” The video went viral and has close to 4 million views to date.

Coca-Cola’s goal was to deliver “an extra dose of happiness” to USF students that day.