New Direction


Transferring to USF has proven to be a smart move for mass communications major Wey Lin.



 Mass Communications major Wey Lin on the set of Florida Focus.                                                                            Photo by Aimee Blodgett | USF News



By Barbara Melendez

USF News


TAMPA, Fla. (Jan. 6, 2013) – Looking right at home sitting on a news set before a pair of television cameras and having been to the Cannes Film Festival and back, one would guess senior Wey Lin is an old media pro.


Not so.


Only a little over one year ago Lin came back home to Florida to find her true calling in life at USF – along with abundant opportunities to follow a new set of dreams.


The transfer student from Rutgers University has found herself leading and growing a campus organization, anchoring a campus newscast and working with two impressive film festivals. And it all came about because the former animal science major chose mass communications as her new direction.


Lin dared to risk going with what made her happy but she also went the extra mile to volunteer for something she thought she might find interesting – three times.


“I always had a passion for entertainment media since I was in middle school and I enjoyed being in front of the camera, it took me many years to realize that I should pursue a career in that field, but I have no regrets,” she said.


As soon as she arrived on campus, Lin “hit the ground running. …When I transferred to USF, I wanted to be as involved as possible. I planned on graduating on time so I wanted to get the full experience while I still could.”


Creating a legacy


Lin wanted to join a club that focused on telecommunications and found the Radio Television Digital News Association (RTDNA) thanks to former faculty advisor Denise Williams who directed her to Mass Comm Instructor Wayne Garcia who was the club advisor for the Society of Professional Journalists (SPJ).


WTSP Anchor Joe Gumm was invited by RTDNA President Wey Lin (standing right) to speak to the student organization's members.

“SPJ just took it over because no one was running it,” Lin explained.


At Williams’ suggestion, Lin approached Professor Travis Bell to see if he was interested in being the club advisor for the USF chapter of RTDNA, which is the largest organization in the world devoted exclusively to the electronic news profession. He agreed, but there was one hitch.


“There was no one in the club because all the former members had graduated or dropped out of the club and no one had stepped up to take over. If I wanted to join, that would make me president.”


As Lin found a leadership role right off the bat, she rose to the occasion, recruiting new members and grew RTDNA from an initial membership of 15 to roughly 35 today. Visiting individual classes to tell students about the club made all the difference.


“I found that face-to-face interaction works much more efficiently than just putting up flyers on bulletin boards. I also participated in mass comm fairs to establish the organization.” This year she visited large lecture hall classes “to reach out to a greater crowd and it has paid off.”


Lin has made membership in the club worth everyone’s while. RTDNA recently hosted Joe Gumm, morning anchor for WTSP Channel 10 and Gasparilla International Film Festival (GIFF) Program Director Joseph Restaino as guest speakers. Terry Dowling, a representative from USF Career Services discussed networking skills and resume building. The club has also toured the ABC Action News station.


“With the guest speakers, we get a firsthand look into potential future careers,” Lin said. “They give advice on steps we should take now in order to succeed in the broadcasting and production industry.


“When I leave the organization, I want to make sure to leave behind a sense of ambition. None of what I have accomplished thus far in this field was handed to me. I believe that to succeed in this industry, a good resume just isn’t enough.”


Opportunity knocks again


Lin had an almost equally meteoric rise when she stepped up another time.


Having already volunteered at the Gasparilla Film Festival (GIFF) that spring, Lin was happy to hear that Restaino would be a guest speaker in a film class by Professor Phillip Sipiora she was taking that summer.


“I saw that as an opportunity to create a relationship between GIFF and RTDNA,” she said.


After approaching Restaino, she was asked to be a USF correspondent, which involved promoting GIFF events on campus. “After a while, they just decided to make me an intern so I could help out more with the festival. In a month’s time I was promoted to programming assistant,” Lin said.


Now she is an important member of the GIFF team.


“We have a screening committee that watches the films that get submitted. I work directly with them and am in charge of assigning films every week as well as organizing the reviews in order to determine which films are accepted,” Lin said. “The official festival isn't until March 2014 but GIFF does host events leading up to it and there’s a lot to do before then.”


She volunteered “just to have the experience of being at a film festival – it was my first one. I’d say for anyone who’s interested in film, it’s a great opportunity to get involved and you never know who you might meet.”


From Florida to France


After getting her feet wet at GIFF, Lin ventured out even further, this time to the Cannes Film Festival in France. All it took was responding to an email from a production class instructor, Kristin Arnold Ruyle. Although used to getting emails about internships and job opportunities, something made her go after this one, even with low expectations.


“Once again, I never expected my application to go to Cannes to go anywhere really, but the next thing I knew, my application was accepted.”


Lin found herself among 150 interns with a variety of responsibilities. She was assigned to work for Double Dutch Media, a film distribution company.


“It was a memorable experience because, one, I knew nothing about film distribution so to start learning by interning with a company as esteemed as Double Dutch Media was highly educational and two, I had the opportunity to meet clients from all over the world.”


Her overall impression of Cannes was a good one.


“It just radiates glitz and glamour. And the surprising thing was how quickly everyone – including me – got used to it. Every night, we'd get together in the hotel and talk about all the famous people we saw or met. I would be walking back after my internship and see a red carpet premiere and think, ‘Huh, I wonder who's on it today? Oh well, I'm hungry.’ I liked the idea that I was surrounded by people much more successful than I was. More to learn, you know?”


Lin returns next year as a coordinator working with the new interns – ready to build on her experience.


“It opened my eyes to the sheer power of networking: always looking your best, carrying business cards, and basically presenting yourself with the utmost professionalism. You never know who you will meet by simply just walking to the grocery store and back. In this industry, presentation is crucial to making a good impression and thus making connections for the future.”


Into the anchor seat


Back at USF this fall Lin took the Florida Focus class which put her in the news anchor seat. Though this was not a permanent position – all the students take turns – she got a lot out of it.


“Every week, we tape four shows to air on WUSF, a news-of-the-day segment and another segment on either education, the military, environmental issues or health. It's completely student-run, from the writing of the stories to the studio to the control room.


“I know this is one of the closest experiences I'll have to actually working in a news studio. It has completely lived up to the hype. I do believe my experience will give me a slight edge when applying for jobs in the broadcast industry.”


Lin had to admit there is a strong motivating factor behind her drive to succeed since choosing to transfer.


“I had to prove to my parents that this wasn’t a casual decision on my part,” she said.


And what do her parents think, back home in Leesburg, Florida.


“Well, before they were skeptical and even disapproving. Switching from animal science to mass communications is no joke. But up to this point, I've proved myself worthy of this major so they support me. I'm living proof that going after what you want will reap big rewards.”


In the end, Lin credits working closely with her advisor, Williams.


“She was very patient with me as I jumped into this brand new major, helping me with building schedules and planning out my two years. She even wrote a letter of recommendation for me for the Cannes internship. I do owe her a lot,” Lin said.


For more information about volunteering at GIFF or joining the USF chapter of RTDNA, contact Lin at weylin@mail.usf.edu.


Barbara Melendez can be reached at 813-974-4563