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USF Signage Replaced with New Academic Logo

Campus banners signify the beginning of a multi-phase effort to rollout the new USF brand

Crews are in the process of installing the first signs of USF’s new brand.

Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.

This is the beginning of a multi-phase effort to rollout USF’s new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the USF website and mobile app.

The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and USF lettering.

The vibrant new logo mirrors a new era at USF. In 2018, the Florida Board of Governors declared it a Preeminent State Research University, USF was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.


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